8th Step – Create Your Important Pages

After completing the previous step, you should now have a great understanding of the WordPress dashboard. You know what and where everything is, and your website is one step closer for you to be able to write and publish some awesome content on.

Now, it is time to create your important (usually required) pages for your website.

The first page you should create is your ‘About’ page, or your ‘About Me’ page.

An ‘About Me’ page is not required, but to build trust, you should create an about page for your website.

I’m going to explain how to do that and what to write in just a bit, but first I wanted to share with you the other types of pages that are required to be on your website (most of the time).

Pages required to be on your website:

  • Privacy Policy (ALWAYS REQUIRED)
  • Terms of Use (If you offer a product or service and/or require something from your visitors, you need a Terms of Use or Terms of Service page).
  • Earnings Disclaimer (If you claim to make a certain amount of money or your niche is related to the Make Money Online Industry).
  • Affiliate Disclosure (If you participate in affiliate programs, you need an affiliate disclosure).
  • Cookie Disclosure (If you did not include one in your Privacy Policy).
  • Refund Policy (If you accept payments for products or services).

There are other types of policies and pages, but for now, let’s get back to your About page.

Your About Page where you explain who you are, what you do, why you created your website, how you help or plan to help others with their problems related to your niche, why you are the leader of your niche, etc…

Your About Page can be a Page or a Post. If you want comments on your About page, make it post. If not, make it a page.

Be honest and be yourself.

Your About me page is very important because people are curious and they want to know who works behind the scenes to see if they can trust you or not. Your About page will be your first official piece of content that goes on your website.

It will probably not be the greatest, at first, and that is perfectly fine. After you write a few articles and get the hang of writing high-quality content, you can always go back and edit your about page, as well as any page or post you created.

To create your about page, you need to login to your WordPress dashboard and Hover over ‘New’ at the top, then click ‘Page’ (or ‘Post’).

new page

Name it About, About Me or About Us and write all about you to give your visitors an idea of who you are and help them build trust in you.

Once you are finished, come back to learn more.

If you want to wait for the step where you learn about creating high-quality content, that is okay and recommended.

Finished writing your about page, and publishing it? Congratulations!!

You just wrote your first piece of many pieces of content that will go on your website. It feels good doesn’t it?

If you want to put your About page on your Navigation Bar, you have to hover over ‘Appearance’ and click ‘Menus’. Click Pages (or Posts), select your About page and then click ‘Add to Menu’.

The next step is to create a Privacy Policy page. Don’t worry, you can use a privacy policy template, for free. Go to https://www.freeprivacypolicy.com/ and complete the steps to create your privacy policy, for free.

It’s as simple as that. It shouldn’t cost you anything. However, depending on your type of website, it could cost something.

Once you are finished and receive your Privacy Policy, go to your dashboard, create a new page and name it Privacy Policy.

Copy/Paste your privacy policy onto the page.

Before you publish, you need to do something very important.

I told you to install All In One SEO earlier. At the very bottom of the Privacy Policy page you are creating, be sure to check the two boxes, “Robots Meta NOINDEX” and “Robots Meta NOFOLLOW”.

Since you are using a duplicate piece of content (free Privacy Policy page), you do not want search engines to index it. Search engines do not like duplicate content and it could hurt your rankings.

ONLY CHECK THOSE TWO BOXES OR ADD THE CODE BELOW ON DUPLICATE PIECES OF CONTENT, SUCH AS A PRIVACY POLICY PAGE OR A TERMS OF USE PAGE YOU RECEIVED FROM SOMEWHERE ELSE THAT YOU DID NOT CREATE. IF YOUR CONTENT IS UNIQUE, DO NOT CHECK THE TWO BOXES OR ADD THE CODE.

This let’s the search engines know to not index or follow that page and that page only. You could always create your own Privacy Policy but it will take a lot of research.

If you ever sell your own products or service and/or require something from your visitors, you will need a terms of use or terms of service page.

The Terms are basically your rules when it comes to visitors using your website.

You can find a Terms of Use template by searching for Free Terms of Service or Free Terms of Use template.

There is a problem with that. Your Terms need to be unique to your website. No one, but you, knows exactly what you want and don’t want your visitors to do.

You can receive a Terms of Service page by going to TermsFeed.com and go through to the process to receive your template.

Your terms will not be unique, but you can add your specific rules for your website, and make it unique.

I would still check both boxes at the bottom of your Terms page so search engines will not index it.

The same goes for every type of policy your website may need.

Earnings Disclaimer

An earnings disclaimer lets your visitors know that any claims made about how much you can earn, are accurately represented and only estimates. You can not guarantee how much your visitors will earn from what you tell them. You also need to let your visitors know that you are not responsible for their earnings or any money lost using methods you describe.

Cookie Disclosure

In Europe, you must include a cookie disclosure on your website. What this means is, your visitors must agree they are okay with your website using cookies. Since you are using WordPress, you usually use cookies, so I recommend installing the ‘EU Cookie Law‘ plugin for your website to display a section on your website that gives your visitor an option to agree with your website using cookies.

Refund Policy

If you accept payments directly through your website, you must have a firm refund policy. If you are just starting out, you probably will not be accepting payments, but when you do, you will have to figure out what your refund policy will be for your website.

Affiliate Disclosure

When you join an affiliate program and promote specific products or services to your website visitors in order to earn commissions, you need to have an affiliate disclosure. You need to let people know that you will receive a commission(s) when/if they click your affiliate link and purchase the product or service being recommended to them.

FTC Disclosure

After you have been blogging for a while, you may gain a sponsorship. What that means is, someone may want to pay you to recommend their product or service to your visitors. If you agree, you will need to let your visitors know that you are being paid to recommend the product/service to them.

This can be as simple as telling your visitors you are being paid to recommend this product, or saying a specific post is sponsored by the product/service you are recommending.

Once you have all necessary policies, you can continue to the next step.

Here is what my website looks like so far…

website step 9

I ended up putting my affiliate disclosure, earnings disclaimer and privacy policy on the same page, called Legal. I’m going to wait a while until I create my About page. You can do the same or create separate pages for each. It’s up to you.

If you have any questions or need any help, contact me.

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