CONGRATULATIONS! You are on your way to becoming the leader of your niche and helping a lot of people along the way. While potentially making money at the same time.
So, what is the last step?
The Last Step is something that will NEVER end!
Your last step is to consistently create high-quality content for your website and keep learning absolutely everything you can about building and improving your website. You want to become the LEADER in your niche.
What I mean by consistently is, you need to post a new article, review, etc… at least once a week or once every two weeks. Give your visitors a reason to keep coming back to your website.
Build an audience and a following and you are likely to succeed.
Now, I have a LOT more tips I am going to share with you. Some will be on this page and others will be for future articles. I will link to them from this step when I get them created.
You do not have to take action on everything I mention, but it can help you throughout your journey.
Let’s get right to it!
Bonus Steps: Tips and Helpful Advice
Having your own website is a CRUCIAL step to making money online.
However, you should have multiple active social media accounts as well. Doing so builds a LOT of trust by showing people you are a real person. You should build a following on FaceBook, Twitter, YouTube, Pinterest, Instagram, etc…
Any or all of the above. (I would stick with only 2 or 3 platforms and post on a regular basis.)
Creating your own videos and uploading them to YouTube is another way to make money online and build trust. You can explain what your article is about, create educational videos, and even entertaining videos. People take action on videos. In your YouTube description you can also add affiliate links or a link to your website.
I would even recommend signing up for Google Adsense so you can earn from advertisements shown on your videos. Also, you can implement Adsense banners on your website.
Email Marketing and AutoResponders
One of the most important steps you can take while owning a website is to set up an autoresponder that offers something special to your website visitors in exchange for permission to email them in the future, which you will then deliver messages you created to your subscribers using an email marketing service.
This is called email marketing and it’s been around for quite some time.
Email marketing is considered one of the most profitable ways to monetize a website.
I used to hear this all the time, “The money is in the list! Build a list and you make money.”
That is completely false and I read a better way of thinking about it a while back. I can’t remember where it was from, but it goes like this:
“The money is in your customer’s pocket.”
That sounds better and it’s true. If you have 1,000 people subscribed to your list going through your autoresponder, and no one trusts you enough to buy anything from you, you will not make many (or any) sales from email marketing.
You have to build trust! People only buy from people they trust.
That is why you set your autoresponder up to build trust.
By setting up an email capture form, it allows your visitors to give you permission to email them in the future about content related to your niche.
If you do this correctly, you will build your visitors trust in you. When that happens, you have a much higher chance of making money after recommending a product/service that will benefit them.
So, How do you set up an email capture and autoresponder?
Believe it or not, it is remarkably easy.
Creating an email capture and autoresponder means you need to have some type of Email Marketing Service before you can even get started.
I recommend GetResponse or MailChimp to get you started.
MailChimp is free and GetResponse offers a 30 day free trial.
Once you have an email marketing provider, that’s only a small step, but a major one.
Email Marketing can be a very profitable way to make money with your website.
However, it takes a lot time to figure out what you have to do correctly set up an autoresponder that converts (makes sales) and builds trust.
I’m going to give you an idea of what you need to do to make it happen.
(Keep in mind, I am not an expert at email marketing. Far from it actually.)
You can do more research and contact me if you have any questions.
I am going to be very broad as I am explaining this. For the simple fact that I am not an expert at email marketing. I have learned a lot, but I still have a lot to learn.
Now, once you choose and sign up for an email marketing service, you will need to create or offer something to your visitors in exchange for their email address.
What I mean by create something is, you can create an e-book, a guide, cheat sheet, a course, video course, etc…
I’m not going to get into creating an incentive for email marketing right now. I will save that for a future blog post.
After you create or offer something, you need to create your email list and create an email capture form.
If you don’t want to create something to give away, you can always offer your visitors the ability to receive an email right after you create a new article.
After you publish a new article, send it to your subscribers and let them be the first to view the new post.
To create your list and setup an email capture form, it’s simple.
First, sign in to your email marketing service. For this example, I will use GetResponse.
To create your list, click ‘Contacts’ and then click the blue ‘Create list’ button.
You will enter your name for your list and click ‘Create’.
Now, to create your email capture form, you need to click ‘Forms and Surveys’, then click ‘Create Form’.
You can use pre-designed templates or you can start from scratch. You can also integrate GetResponse with your WordPress website. I recommend choosing a template.
Once you choose a template and click it, you will see the form editor.
You can go ahead and design your form, but I recommend fixing your settings to make sure it will be delivered.
Click the gear in the top-right corner and follow the instructions below.
Name your Form, Choose the list you just created, Confirmed Opt-in on (or off) and do not check add to the cycle (until your autoresponder is set up).
Once your autoresponder is setup, you can add subscribers to day 0 of the cycle.
For ‘Choose thank-you page’, you can either set it up to stay on the same page, go to a different page (Thank You for subscribing page).
The same goes for the ‘Already Subscribed URL’.
I wouldn’t mess with the other two options unless you know exactly what you are doing.
Once you fill out the settings click ‘Save’ and it will take you back to the form designer.
If you haven’t designed your form yet, do so now.
Be sure to include a name and email section.
Now, you need to setup your autoresponder.
This is going to be the hardest step and it will require you to create a lot of content, that will not be published to your website. The content will be sent to your subscribers automatically, in the order you want it to be delivered to them.
For GetResponse, click ‘Email Marketing’ and then ‘Autoresponders’.
Click ‘Create New’ and then fill out the information like the image below.
You will see a section that says, ‘Choose Message’ or ‘Create New Email’. You will most likely click ‘Create New Email’ and go through the easy steps to create your first email.
Your first email will be your Thank You message and delivery of what you promised them.
So, if you created a free guide that you will give to them in exchange for their email address, then deliver it to them and thank them.
Your second message, which should be sent a few days after receiving your Thank You message, should be a high-quality piece of content that has not been posted on your website. You want it to be unique. You have to keep sending unique content that will make them want to stay subscribed to you.
There is a WHOLE LOT MORE to it than that, but I could write a whole guide just on email marketing. I’m not going to do that, yet.
For more information about GetResponse, I am going to link to GetResponse’s Getting Started FAQ.
That’s only one resource you can use. Do a quick search on the web and see what you can come up with. I bet you will find a lot of information that will actually benefit you.
Basics of Pay Per Click Advertising
Pay Per Click (PPC) advertising is a method you can use to advertise your website in hopes of gaining sales.
It works like this:
You created a very high-quality article or product review targeting a specific keyword. You want it to get ranked highly in search engines, but you do not want to wait. So, what do you do?
Well, you pay the search engine to show your website when someone is searching for the keyword you are paying to target.
Here is an example:
Let’s say you wrote an article called, ‘How to choose the best website hosting company for beginners’.
You could target the keywords, ‘choose hosting company’, ‘choose website hosting company’, ‘beginner website hosting’, etc… and when someone searches for that keyword, your website will be shown at the top.
The first 4 websites are advertisements targeting that keyword. The last one is the website that is ranked highest for ‘beginner website hosting’.
When someone clicks your advertisement, you will pay a certain amount of money that will depend on what the keyword is.
You have to pay more for higher searched keywords and you pay less for keywords that aren’t searched a lot.
The most popular PPC ad network would have to be Google Adwords. Bing Ads is also very popular and easier to use than Adwords.
I have personally never used Adwords, but it works. It has to work or millions of people and companies wouldn’t be spending billions of dollars advertising through them.
Create/Buy Your Own Website Logo
Instead of seeing only the text of your domain and your slogan, why not create or buy an image that shows your domain with a unique logo that is relevant to your domain and your niche.
A unique, high-quality logo is a crucial step that all websites should have.
A logo builds trust and creates brand recognition.
Your logo needs to be high-quality and very easy to read. It should match the colors of your website and not stick out like a sore thumb. I like to get my logo first, then base my website off of the logos colors. You don’t have to do that.
Where do you create and/or buy a logo for your website?
You can use any kind of image editing software to create a logo.
There are basically two options if you want to create your own logo.
Free or Paid.
Paid methods include using websites like Free Logo Services, or Graphic Springs. They allow you to add your Site Title and Tagline and choose from a wide range of logos. Most of the time when you use these services, you will be able to design a logo for free, but you will have to pay for it to get rid of the watermark on the image.
Unless you are a great designer, I don’t recommend creating your own logo. Graphic designers know what looks great and what will look best on your website.
You may have the skills to be able to create your own logo it, but if not keep reading.
That’s is only one way to get your own custom logo.
What I recommend is to go to Fiverr.com and spend $6 on a website logo from a trusted graphic designer with a 5 star reputation and plenty of good customer reviews.
Fiverr is a website that allows anyone to sell their skills online very easily and securely.
Graphic designers offer their service through Fiverr because of the large audience able to be reached.
You can get a good looking logo if you explain EXACTLY what you want your logo to look like, and 99% of the time, you will get a logo that you love.
Most designers on Fiverr offer revisions (sometimes for free after purchasing), which can be used to change something you don’t like about it before accepting the final product.
If you’re on a tight budget, Fiverr is a great place to get your logo.
If money is not an option, do a search for “Logo designers” and see what you find.
Make sure you tell the logo designer the SIZE you want your logo to be and make sure they give you a VECTOR file.
You can usually find out what size your logo needs to be by going to your WordPress dashboard and clicking ‘Customize Theme’. From there, click ‘Site Identity’ and see if the theme designer offers a Recommended Logo Size.
A lot of times, there is not a recommended size. However, if there is one, then great! Tell your designer the size.
If there is not a recommended size, go to your website and use a Snippet Tool to take a snippet of where the logo is or would be located.
Save the image and then find the image in your files. Now, right click the image and click ‘Properties’ then click ‘Details’ to find the width and height.
Tell your designer the size.
Once you receive your logo (time varies depending on the designer) go to your dashboard, click ‘Appearance’, ‘Customize’, ‘Site Identity’, then upload the image your designer sent you.
It’s that simple.
Success Does NOT Happen Overnight
Get it in your head RIGHT NOW. Whatever you consider success, will not happen overnight or anytime soon.
It will probably take you years of hard work, determination, motivation, dedication and money to earn a serious residual income online.
It is not impossible, but it won’t be easy.
Keep learning as much as possible, creating the best content you can, learn more, ask questions, etc… Do what you need to do to be successful.
See what others are doing to be successful and put your own twist to it.
Pay Your Taxes
I am not a lawyer by any means and this should not be taken as legal or tax advice. You should consult a tax specialist and do your own research to find out what percentage of your total profit you have to pay taxes on money earned in your specific country and/or state. I’m going to share my experience living in the United States.
Any time you make money, you have to pay taxes on it. Yes, even the money you make online. If you are just starting out working by and for yourself, you are considered Self-Employed and you will have to pay Self-Employment Taxes on your profit. You have to file a Schedule C or Schedule C-EZ. Which is Profit or Loss from your business. Basically what you have to do is keep track of your business expenses (website, domain, hosting, advertising, design, etc…) and keep track of the money you make.
So, keep great records on money spent and money earned.
If you make more money than what it takes to run your business, that’s considered profit and you have to pay taxes on it.
Again, this is for the United States. Other countries could be completely different.
You have to pay your federal and state (if necessary) income taxes. As of right now, the Federal Tax Rate for Self-Employed individuals (In the USA) is 15.3% of your total profit. LLC companies will have a higher rate. Some states also require that you pay state income taxes which varies state by state. Some states do not require you to file state income taxes. That means, you have to pay at least 15.3% of your total profit in taxes every year. You also have to pay estimated taxes throughout the year which is a percentage of the estimated amount you will expect to owe at the end of the year. If you pay more estimated taxes throughout the year than what you have to pay at the end of the year, you should get a refund. You will have to pay more at the end of the year if you did not pay enough estimated taxes. Again, do your own research and always pay your taxes. I wanted to end this guide on paying your taxes because it’s very important.
There is a lot more to creating a website than only creating a few pages and posts. Your website is never done. At least not a blog website. You always need to be creating content and improving upon your website and old content.
You have to start your making money online journey somewhere and your own website is the best way (in my opinion).
Making money with a website may not be the fastest way, but it is a tried and true process that has worked and continues to work for hundreds of thousands of people.
One day you could be making a ton of money, but it is not going to happen overnight.
You have to give it time, be patient, keep creating high-quality content worth reading, take action on everything you learn, and you will be on your way to being successful.